Introduction

From Campus to Corporate Leadership

At BIMT Campus, we believe that education is more than just academic pursuit. It is the foundation upon which leadership is built. As we present this edition of CCL Magazine, we proudly explore the transformative journey titled “From Campus to Corporate Leadership.”

 

This theme reflects not just a transition but a significant evolution in the lives of our students. Moving from the classroom to the corporate world is a defining moment that demands resilience, adaptability, and vision. At BIMT, we are committed to nurturing these qualities through a holistic learning environment that fosters critical thinking, innovation, collaboration, and above all, leadership.

 

Latest Articles

HR management is the science and the art of managing the relationships and roles of the workforce. In today’s fast-paced business environment, fostering a culture of agility is crucial to attract the best workforce and enhance an organization’s effectiveness and efficiency. Companies need a deliberate, intentional approach to recruit, retain and develop the talent needed for business building while re-strategizing a compelling employee value proposition. Creating talent maps together with a talent strategy for existing employees and giving employees sufficient autonomy is a right level of governance Ms Dilrukshi Kurukulasuriya

Chitral Amarasiri is the founder President of the Association of HR Professionals in Sri Lanka. Former HR Head of Commercial Bank of Ceylon, Hemas Group of Companies, and Bogawantalawa Plantations. He is currently working for an international development organisation based in Washington DC USA. His expertise and extensive experience span numerous fragile, developing, and middle-income countries in multiple continents, including Africa, the Middle East, and South Asia. His thought leadership extends to being a keynote speaker and panel member at international conferences, and he has contributed to numerous publications and book reviews, solidifying his status as a respected voice in the field of HR. His leadership has been recognized with several awards for outstanding contributions. These perspectives reflect Chitral’s personal views and should not be interpreted as official positions of the organisation he is currently employed by. Mr.Chitral Amarasiri

Creativity in the context of advertising requires strategic thinking as well as creative thinking and invites anyone who likes to challenge themselves to think differently. Creative ads are more effective in inspiring people to buy products than ads that lacked a systematic way to impress. Evidence shows how those messages influence purchase behavior. Today’s ad space is oversaturated and fiercely competitive, how do brands cut above the noise and make an audience were the questions raised. Ms Neela Marikkar

Industry Leaders10 months ago

Effective leaders use diverse strategies to navigate complex business challenges, creating lasting impact. Their influence extends beyond individual departments to the whole organization. Strong leadership drives organizational success and helps attract top talent. Visionary and inclusive leadership approaches position the organization as an employer of choice. Ms.Mahesha

Industry Leaders10 months ago

Seashore Garden began three years ago from a curiosity about seaweed farming and has grown into one of Sri Lanka’s largest dried seaweed exporters. Supporting over 50 families with sustainable farming, it offers natural sea moss products available widely and operates an R&D lab to foster innovation. Recently valued at $400,000, the company’s journey highlights growth, community impact, and entrepreneurial success. Mr. Shawn Senerath

Industry Leaders10 months ago

Gen Z, driven by purpose and authenticity, challenges stereotypes of being “screen-obsessed.” As tech-savvy digital natives, they are collaborative, adaptable, and skilled communicators. To unlock their leadership potential, they must shift from individual success to prioritizing collective wellbeing. True leadership balances personal ambition with empowering others, fostering inclusivity, and creating positive societal impact—a "we" mindset for a better future. B Kiron Shenoy

Industry Leaders10 months ago

Life insurance provides financial relief during challenging times, typically through lump sum benefits and additional cash value components that ease financial burdens. Although the industry has faced challenges in growth and profitability, emerging trends and product innovation offer promising prospects. Maintaining strong solvency metrics remains a critical focus to ensure stability and trust in the evolving insurance landscape. Mr. lakshika keragala

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