Caroline believes that we can all achieve our dreams and goals if we are willing to go at them with all our heart, no matter what challenges come our way. It’s a message she believes must be firmly instilled in children from their youngest days.

Jataa is a brand dedicated to empowering single women who are in vulnerable communities. Launched in June 2021, the initiative stemmed from a desire to eliminate the stigma associated with wearing headscarves during chemotherapy-induced hair loss.

What sets Jataa apart is its inception with zero investment, highlighting its commitment to making a meaningful impact without financial barriers. Our brand purpose is to create a fashion statement that makes wearing a headscarf in public not only acceptable but also stylish.
By encouraging more people to wear headscarves openly, we help dissolve the stigma surrounding them. This simple act promotes unity, as society collectively challenges preconceived notions and embraces diversity.

When people wear a Jataa, it becomes more than just an accessory – it is a symbol of strength, compassion, and solidarity with those bravely fighting cancer. Through this small gesture, society can demonstrate its support, highlighting how fashion can transcend superficial differences.

As more individuals adopt this trend, it becomes a powerful force for change, breaking down barriers and encouraging acceptance of all people, regardless of background or circumstance. Ultimately, this movement will foster a deeper sense of unity and respect, with everyone coming together to support one common cause through meaningful fashion statements.

On June 12th, 2021, we proudly launched Jataa on social media platforms like Facebook and Instagram, and the response was overwhelming. What made this launch even more special was the massive outpouring of support from volunteers who came together to bring this vision to life. Every model featured in our campaign was a volunteer, and even our photographer generously offered their services. This was just the beginning of what would become a movement fueled by community spirit.

As word spread, prominent clothing store entrepreneurs embraced the idea and recognized the core positivity of the Jataa brand. Their support was instrumental in amplifying the visibility and impact of the brand. Additionally, several leading corporates volunteered to lend their endorsement, seeing the profound message of unity and strength that Jataa represents.

The success of the brand launch was not just about the product; it was a collective effort from people who shared a belief in the power of fashion to promote societal change. The Jataa movement quickly became a symbol of community, solidarity, and unity. It was, without a doubt, one big team effort, with each individual playing a vital role in creating a brand that resonates with positivity and inclusivity.

We received incredible encouragement from across the seas when a Sri Lankan woman in Malawi, inspired by our social media pages, sent us material from Africa to support our cause. Additionally, Sri Lankans living abroad have expressed their strong interest in selling Jataa in their territories. This global support underscores the widespread appeal of our brand and its message, further amplifying the unity and positivity Jataa strives to foster.

Jataa is a partnership-driven brand that thrives on collaboration. We rely on partnerships for sourcing materials, securing outlet spaces, and providing promotional support. Additionally, we collaborate with skilled people for stitching, ensuring high-quality products. Volunteers also play a vital role in supporting future projects, helping to drive the brand’s mission forward. Through these partnerships, Jataa continues to grow, fostering a strong sense of community and shared purpose.

Podi Kaday is a platform dedicated to recommending and promoting micro-level entrepreneurs who persistently strive every day to sustain their livelihoods. These individuals embody resilience and determination, and Podi Kaday aims to shed light on their efforts and support their journey.

Through Podi Kaday, we celebrate the spirit of entrepreneurship at the grassroots level, recognizing the importance of these endeavors in keeping the home fires burning. Our platform seeks to amplify the voices and stories of these hardworking individuals, showcasing their unique talents and contributions to their communities.

Podi Kaday is a platform dedicated to supporting and promoting micro-level entrepreneurs who tirelessly work every day to sustain their livelihoods. These resilient individuals often think outside the box, developing innovative business concepts that are vital to their communities, yet they frequently lack the public awareness and recognition they deserve.

Podi Kaday aims to shed light on their efforts, celebrating the entrepreneurial spirit at the grassroots level. By amplifying their voices and showcasing their unique talents, we not only highlight their contributions but also play a role in rebuilding economic stability in the nation.
These small-scale businesses are essential in strengthening local economies and driving sustainable growth, and our platform is committed to bringing their stories to the forefront.